As a group we have decided to use this as our final business card design. We felt it was the strongest design as it incorporated our colour palette and used relevant imagery, whilst still showing our brand identity effectively. We have slightly edited this version from the original by making the photographic elements stronger, darker and higher contrast as we felt it looked weak and washed out before.
We feel that this design would be a successful business as it is both attractive, legible and therefore performs its job effectively.
A double exposure photo I have just taken, a shame it’s too late to go into the exhibition as I really like the effect of this image as I feel it is the strongest piece of the whole project.
Example of logos on different digital and print platforms as a van decal, a shop front and graphics being used as a favicon and in a facebook page (ignore typo!) This is something we needed to consider when initially creating our logo, because of this our logo is adaptable for a diverse range of media.
A quick mock up of a basic webpage design. Here is the live page. From the research we carried out before (see here) it was clear that most of the current design conventions were not to our taste, as we felt they were bland, boring and often too obvious (use of green for example). Accordingly, we decided to break away from this, and create something a little different.
A few quick mock ups of possible business card designs, my favourite being the last image.. As a group we are going to design a few each and from that choose the best to develop further and use.
After research into existing designs for business cards of similar brands, I have a better understanding of the conventions of this area of design. Most of the business cards are clean, simple and elegant, with strong use of logos and consistency across both sides of the card. I am now beginning to piece together some ideas for possible designs.
Here is our PDF file of our 8 page branding guidelines. This contains all of the rules and guides relating to our brand identity, such as colour palette with values, logo variations and use of imagery.
We are beginning to piece together the pages and content for our branding guidelines. We are aiming to get the basic template for each page filled over the next week and use next Friday’s lesson to fill in the content. In the mean time we are beginning to look into business card and website design examples.
Here is our colour palette with their colour values, we still need to find and add pantone value information.
Here is our final logo design, our feedback last week suggested we incorporate elements of our two designs together, and this is the result. It features 3 colours from our colour palette, and we feel the graphic rose would work as a good element across multiple print and web platforms, for example the favicon, or as bullet points on a business card.
Here is a colour palette that we found that we think is fitting for our brand.
An example of my favourite logo design in different situations.
I am currently torn between which one of these images to use as my exhibition piece.